Box office records?!

Roger Ebert REALLY likes Kevin Smith's new movie. Hmmm.

"I think Kevin Smith has a hit on his hands. The bad boy director is here with "Zack and Miri Make a Porno," which contains no hard-core sex but is wall to wall with hard-core language. Smith begins with your basic four-letter words, and supplements them with an astonishing vocabulary and verbal images. The director of "Clerks" and "Jay and Silent Bob Strike Back" once told me he's a mediocre director but a great writer. Wrong. His films are not so much about his visual style as about words; he is a perfectly capable director who, as the author, respects his script.
The words in "Zack and Miri" are potty mouth taken to the buddy-movie version of Shakespeare. The audience was roaring with laughter at its sheer audacity and outrageousness. It's so lively, the movie was initially rated NC-17, but got an R on appeal. Then the plot pulls ahead like two engines on a short train. Seth Rogen, the emerging superstar of raunchy comedy, is Zack, whose best buddy is Miri (Elizabeth Banks). They've known each other since first grade, are roommates, have never had sex, are broke and can't pay the bills.
In desperation, they decide to make a porno film and enlist a mixed bag of cast and crew, including onetime porn star Traci Lords. Zack and Miri are co-producers and co-stars; will they have sex for the first time, out of duty to the movie? The answer to that question somehow creates a poignant love story in the midst of flying words and bodily fluids. Prediction: "Zack and Miri Make a Porno" will set box-office records if the audience is able to fasten its seat belts for the turbulence of the dialogue."